My last post explained how, as an agency, you can set up social media channels for your client. This post refers to the recruitment of fans and followers for those channels.

By now you will have a campaign strategy, you know where your target audience can be found online and you’ve activated channels to reach them. Now you want to get people following your client. There will be plenty of potential followers but you should begin by seeking out the most high-quality ones.These can be defined as thought leaders within the client’s sector who are active in social media channels and have a sizeable following already.

I’ve categorised them into four groups:

• key bloggers
• Twitter influencers
• Facebook Group moderators
• website and forum owners

I’ll explain how to find them, contact them and give advice on recruiting them below. Continue reading →