Although both mobile websites and native apps are accessed using a smartphone such as an iPhone, Blackberry or an Android device, how each one fits into your online strategy depends on the technical, marketing and user experience constraints. Here’s a quick checklist to help you decide! Continue reading
People’s use of the mobile web is normally dictated by specific needs at that moment. For example, you may be visiting an unfamiliar city and want to find a pizzeria. This means that marketers are able to reach people at the exact time that they want a particular products or service, anywhere at any time of the day. As such mobile commerce (m-commerce) and location-based advertising are up and coming marketing techniques.
The Smartphone Intelligence Survey 2010 by Karter Media’s Compete found that one-third of smartphone users who searched for local; businesses via mobile ended up visiting or calling the location. A smartphone can be defined as a mobile phone that has advanced functionality such as a camera and is able to access the web, e.g. an iPhone or Blackberry. Continue reading