How Augmented Reality could be used to preview 3D carpet tiles.
Augmented Reality To Preview Carpet Samples.
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Tablets Drive Higher Conversion Rates Than Smartphones
We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.
How to Write A Functional Specification
The functional specification or spec describes in detail how a website operates from the point of view of the user. They may touch on technical issues but only where it helps enforce the site’s functionality. They range in size, with functional specs for complex sites running to 100 pages or more.
Remember, though, that although the functional spec will naturally touch on technical elements, it is not a technical document. It should be written clearly for an audience who are not necessarily technical in background. Avoid technical language or acronyms, and if you must use them include a non-technical definition.
The exact content of a functional specification will vary from job to job but they all share some common sections. Continue reading
Sketching Website Functionality
My last post mentioned ways that you can describe website functionality. I want to explore those methods in more detail, beginning with sketching.
Sketching is a perfect way of getting you ideas down on paper visually and quickly. They can be drawn informally in a meeting to almost instantly describe the functionality you are talking about, or you can take more care over them and use them for a tool to brief designers or developers.
However you use them, remember sketching is not about design, it’s a tool that helps you to capture ideas or express an concept visually. You don’t have to be an artist to sketch, though the more you practice, the better you become. Continue reading
Communicating Website Functionality
As websites become more and more complex it becomes increasingly difficult to explain and document their functionality but, more than ever, the need to do so is critical. Accurately defining how a website operates informs stakeholders (those who have commissioned the site, either a client or in house) as well as developers.
Below I’ve listed nine techniques that you can use to describe functionality, and included the strengths and weaknesses of each. Continue reading
Why Traditional Agency Account Management Doesn’t Work With Digital
In the not too distant past digital agencies and their offline counterparts, marketing or advertising agencies, kept well apart. In fact digital was seen as a bit of a poor relation, with web teams sub-contracted as necessary by the traditional print agencies.
Then the ad agencies realised that the web offered a genuine, lucrative revenue stream and soon they founded digital spin-offs (they could never see at that point that online and offline could be integrated).
But since it was the traditional agencies with the pedigree, pre-existing market share and, more importantly, money they naturally took the lead. But the mistake they made was treating digital like offline media but on the web. Continue reading
Design Basics: Balance and Harmony
In this, my latest infrequent post on design, I talk about how balance and harmony affect a design. Specifically I mention web pages but the concepts include any kind of digital interface or even offline graphical design.
Introduction
The design of a web page should be pleasantly balanced; unbalanced designs are distracting. Balance, though, is very subjective; it unifies subjects within a design.
Balance is affected by:
- The size of elements in a design
- Their tone
- Their position within the web page
- Their interrelationship with other elements on the page Continue reading
